When it comes to finding success in the music industry, in order to go mainstream an artist is how well they can market themselves. Knowing how you want to present yourself and what you want to be known for is a great way to boost yourself a step forward. If you want to find your way into the ears of a larger audience, you have to start by getting recognized by the right people. In order to accomplish this, you will need to not only have a clear image as an artist but a plan in place to maintain the integrity of that image. This is the primary reason why having a solid brand as a musical artist is such an effective way to get your music noticed.
Create the big picture. Plan in advance.
An artist's image should portray their personality and style, and who they are, their individual uniqueness. Their attitude and their music tell a story about them and create their unique image in the world. The brand is a visual representation and a marketing concept of identity. All the best artists in history are all about identity and identifying with their audience. So, as a musical artist starting out in a career it’s an easy way to show a record label that you know who you are and what you are doing and that you know how to present it in a way that appeals to a target audience. A brand is your public image in a sense. You are not only responsible for controlling your brand but making sure that your every decision after that stays true to it.
Tell a story by all means, targeting the right audience for you.
Many artists wonder if having a brand is really that important. Music at the end is the most important factor. However, people likely won’t want to listen to your music if your brand is poor. Having a strong and consistent brand is an effective way to show people who you are in a way that will make them actually want to listen. For a music artist, there is nothing more important than making people want to listen, and your music isn’t always going to be their first introduction to you.
In a few words branding tells that you know what you are doing and that you are putting in enough thought to do it intentionally. This makes you a safer investment and also allows you to stay consistent with your style of choice. At the end of the day, putting in the work to make your brand will help you to stand out so that you can share your music with as many people as possible. Take the time, do the work, and wait for the results.
